Triller didn’t deny the claim from a source that it inflates MAUs to the public and says there’s “no legal definition of MAU/DAU”, ahead of expected SPAC merger (Micah Singleton/Billboard)

Micah Singleton / Billboard:Triller didn’t deny the claim from a source that it inflates MAUs to the public and says there’s no legal definition of MAU/DAU, ahead of expected SPAC mergerThere is no legal definition of MAU/DAU, says Mike Lu, Triller CEO. We are an open ecosystem … Triller’s value is in monetizing users, not MAU or DAU.

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Triller claims ‘there is no lawful interpretation of MAU/DAU’

In the past, Triller has responded boldy to accusations that it has actually inflated its customer figures in public declarations: for example endangering to take legal action against analytics firm Apptopia when the last doubted its statistics.

Currently the problem has actually cropped up again with a Signboard article declaring that Triller had around 25 million month-to-month active customers in July 2020, regardless of a news release at the time revealing dual that. Billboard makes much of the truth that Triller did not deny the allegation, however instead supplied this description. “There is no legal interpretation of MAU/DAU. For instance, if someone is attempting to compare TikTok’s MAU/DAU to ours– which suggests they are stating we have the same meaning of MAU/DAU– there is a fundamental misunderstanding regarding Triller’s company and also service design. It resembles attempting to contrast a fish and a bicycle,” stated chief executive officer Mike Lu. Awkwardly, those fish/bicycle comparisons began with … the company’s very own “Triller is surpassing TikTok with over 26.5 million regular monthly typical users” news release in December 2019.

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